Meta Tags

23 May
2017

People say that the use of meta tags are dead, a useless addition to your web site, but they are wrong. Meta tags still serve a useful purpose in every web site. Even though not all search engines utilize these tags they still hold extremely important information about your web site and it’s content.

Not only do meta tags tell a search engine spider about your web site, it also provides instructions telling the spider what you would like it to do and not do.

First let’s look at what meta tags tell us about your web site:

The first tag in your meta tags should be your title tag, in my opinion this is the most important tag you can control. This tag should state your company and no more then 3 key words that pertain to that page. An example of this is SEO ONE, inc. Search Engine Optimization, Internet Marketing, SEO.

Keyword tag should be the next in line of importance. This tag is fairly straight forward however there are rules on how many keywords you should have. The rule of thumb is around 10 but I recommend no more then 3 keywords. The reason for this is the more keywords you have the more difficult it is to keep the weighted average where it needs to be above 54%. It also becomes difficult to match the keywords in the site to the keyword meta tags. An example of this meta tag is

The 3rd in succession should be your description tag, in this tag we want to describe the web page we are on, and again we have another opportunity to list our 3 key words for this page. This is important do not over look this. It is also critical to keep the order the keywords appear. An example of this tag is

Now we are onto the part of the tags that tell the search engine what you would like for it to do with your web site. These tags are also critical as we can in some cases direct the spider through your web pages.

This tag tells the search engine you would like it to visit your home page, follow all linked pages, and cashes all pages it passes through. This is important because it allows the engine to store your site in it’s data base.

In this tag we tell the spider to come back to our web site every 7 days to search for more content. As a web page changes the content needs to be re indexed in order for it to be relevant. This tag can help us with this point.

There are many more tags, and more detailed information about the tags above, however I only wanted to give a general overview as to the importance of the above tags.

Dan Stalfire is the president of SEO ONE, inc. Dan has over 10 years SEO experience, and is one of the leading SEM’s in Dallas, TX. Mr. Stalfire has helped many companies achieve first page results, and has implement and directed hundreds of marketing campaigns.

SEO ONE, inc.
We have been proudly serving our clients since 1997. With over 10 years of web marketing experience we have gained valuable knowledge, to maximize your success.

SEO ONE, Inc.’s mission is to offer the highest quality web marketing and search engine optimization to you, our valued client. Our goal is to foster a relationship based on trust and results.

SEO ONE, Inc, is a complete Search Engine Optimization and web design company. We bring your company to life in many new and unexplored ways.

Founded in 1997, SEO ONE, Inc. has designed and promoted hundreds of web sites, from Fortune 500 companies to small companies eager to expand their businesses.

For questions or for more information please visit us at www.seoone.com or call us at 972-755-4592

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