Virginia is a beautiful, amazing state, and it is great state to do business in. Virginia boast over 680,000 small businesses which make up 97% of all businesses in the state of Virginia. On average Virginia has a 2% growth rate which is right on par with the national average. Most businesses in Virginia are small businesses with 100 or less employees. These statistics plus much more make Virginia a great place to do business, and make the need for search engine optimization “SEO” very important. When you have a state with this much growth potential, being visible and found are more important than ever.
Doing SEO in the state of Virginia has many benefits to your company. These benefits include increasing your businesses growth, reaching more Virginians, selling more product in Virginia, and landing more customers to your business. A website that shows up first on Google, typically gets the customers. This is no different whether you’re in Fredericksburg, Richmond, or Petersburg. Some of the main industries that highly benefit from an effective SEO campaign in Virginia are construction, healthcare, real estate, manufacturing, retail, plus much more. Understanding the impact of SEO for your Virginia company is vital, and is a critical part of your business. SEO for your Virginia company should include a clear and precise keyword selection, proper on page optimization, relevant back links, and detailed reporting on a potential customer as they come into your website. Taking all of these together, should help you develop and implement a strong digital marketing program.
Knowing what keywords to target, and what search engine a target them on is an important first step in SEO. For instance, if you’re in a highly competitive market maybe it would be wise to target being on Yahoo first rather than go straight after Google. This would allow you to get on the first page of the smaller search engines, generate revenue, and then go after Google. Just the same as targeting a search engine, targeting a keyword can be just as important. For instance, if your real estate agent in Virginia going after homes for sale in Richmond is a lot more challenging, then going after new construction homes for sale in Richmond. The first keyword has a lot more traffic, but also has a lot more competition. By targeting a longer keyword such as new-home construction in Charlotte, you can get on a keyword faster, and get new customers from that keyword while working on a higher competitive one.
Understanding and implementing a search engine optimization campaign in the state of Virginia is a smart move for your company. Virginians are very loyal and like to do business with companies that they know and trust. By being on the first page of Google and other search engines, you build name recognition, trust, and position yourself as one of the top companies in your field. All of these factors, plus more are reasons why you should have been in an effective SEO campaign in Virginia for your business.