The sky is the limit and the imagination is the jet fuel, with the budget being the only restricting factor when it comes to how a website can help your business.
Professional services (Attorney, Doctor, and Dentist):
For these services, which can’t use conventional advertising methods, a Web site is especially valuable. Here is an accepted way of showcasing your areas of specialization. Cite Publications, Display Awards, Post Articles, and demonstrate your credentials.
Design services (Architect, Interior Designer, Home Renovator, Illustrator, etc.):
On a website, a picture is worth a million words. Before & after pictures can tell your story, without the costs of 4-color printing and distribution.
- People choose restaurants not only for their food, but also for their ambiance and convenience.
- Show attractive photos of the interior, and sample entrees on a beautifully set table.
- Have you had good reviews? Reprint them on your site.
- Show your menu.
- Advertise special offerings and services such as business lunches, catering, etc.
- Post testimonials from satisfied patrons.
Pictures work wonders on a website. Potential buyers want to see the properties. Show them off with lots of full-color, large-format photos. Sites are easily kept current with new information and properties.
Even if you’re not yet ready for the expense of full-blown e-commerce, a site can effectively promote your business. A user-friendly online brochure is easily done — and saves thousands in printing and mailing costs.
- Publicize sales and special offers.
- Post the positions and let prospects contact you by e-mail.
- Post a printable map showing your location.
- Customer service is faster and friendlier when customers can contact you immediately, 24 hours a day, or by e-mail
- Post clips with copyright information, and refer editors to this page in your queries.
- Promote published books.
- Sell your books from your site via an affiliate link to an online seller such as Amazon or Barnes & Noble.
It’s important to establish credibility, especially when you’re engaged in fundraising. Document your organization’s progress, achievements, and contributions. Once your site is launched and properly registered with search engines you may be found by sectors of the public that you’d never have been able to otherwise identify and reach.
For a business website to be useful to customers it has to have certain characteristics. These relate to usability and professionalism. A website needs to be easy to navigate and look professional so as not to discourage potential customers. How many websites have you visited that looked unprofessional and was difficult to navigate? What did you do? The chances are you left the website and never returned. This is what customers will do when they are faced with an unprofessional website that is difficult to navigate.
Remember, just because a website is not generating huge amounts of revenue to a business does not mean it is not adding value to the business. In fact, even if a website only generates a handful of sales over the space of a year, due to the inexpensive webhosting that is available it would more than likely pay for itself anyway.