Facts about Texas SEO, and the Impact on Your Company.
Did you know the Texas is the second most popular state in the country for business?
Texas boast over 2.2 million small businesses and is growing rapidly, faster than most other states. Texas has a population over 28 million people and has several major cities with populations over 100,000. Texas also has the fastest growing city and has continuously had the fastest-growing city for over the last 10 years. Major corporations, factories and industry are relocating to Texas to take advantage of its vast workforce and educated people. Factors such as these are the reason that a business must have a modern website and a robust SEO campaign. Having one without the other is a waste of time and money and will have little impact on your company.
Let’s look at an example. Let’s say you just had a new dynamic, responsive website created. It is stunning, has a lot of information, and very accurately describes what you do. You just spent $5000 developing this website and put several months of hard work into it. You now have the website that you can be proud of, and you are sure others will feel the same. After doing all this you decide that SEO is not important, too expensive, and you do not see the benefit of it. You decide to skip doing the SEO, and feel doing the website is enough. Now, because you skipped the SEO, when your customers do a search they do not see your website, they see your competitors. Your website is buried on page 3 or 4 of Google and is basically invisible. I always tell my customers, having a beautiful website is part one. Yes you have a website, but if it is not visible, than it is worthless. While it is true, having a website does get you on the Internet, but it is like having a listing in the phone book that is alphabetized. Yes, you are still in the phone book, but no one has a way of finding you. This is where SEO comes in. Having that great website is half the battle, now you need to make sure that when a customer types in your keywords and is searching for your business, they find you. Doing this will drive customers to your website, and your business as they are searching for exactly what you do. For instance, if you sell green widgets, and your site is optimized for green polka dotted widgets, when a customer goes to Google and types in “where to buy green widgets” your websites is the first one that comes up. If that is true, you have an 85% chance of getting them as a customer.
There is no other form of advertising in Texas, that can more accurately deliver someone to you as their searching for exactly what you have. It is this reason that Texas SEO has a far higher return on investment than any other form of advertising. SEO for your Texas company, is what will generate the revenue that will help you pay for that shiny new website you just built. It also helps you expand your company add more employees and grow into other states. SEO is a powerful tool, if leverage properly, and done by a competent Texas SEO company can have a major impact on your bottom line.