10 Best Digital Marketing Strategies for Startup Businesses
The internet has changed the nature and mechanism of marketing a lot in the last decade. Hundreds of new techniques are available to upsell a brand. However, these are the ten best marketing strategies for new startups looking to boost their brand.
- Social Media Marketing
According to Statista, 42% of the total population uses social media actively. That’s why social media marketing should be a prime strategy for new startups. Moreover, 71% of consumers who have a pleasant experience with a company prefer being vocal about their knowledge, and they wholeheartedly recommend that brand. Hence social media can help to form a loyal fan base for a new startup. It targets a massive audience, making people talk about your business, what could be better than that?
2. Email Marketing for Direct Communication with Customers
Email marketing gives a more personalized touch to the communication with the customers, and it’s easy to communicate your pitch to them. Tim Ferris always uses email to connect with its targeted audience, and it still works for him. According to a survey report by DMA, email marketing can give you up to 122% Return on Investment (ROI). That’s quite a good figure to consider email marketing for your new startup.
3. Pay-Per-click (Google AdWords)
PPC is more like an advertising campaign then marketing. According to Google, for every $1 spend at PPC converts into a revenue of $2. PPC works by displaying ads on different publishing websites. A click on the ad impression sends the traffic to your site. PPC visitors are found to make a purchase 50% more than organic visitors.
I guess spending a few bucks on Google AdWords is not a wrong choice for new startups.
- Content Marketing
Content marketing can do wonders for new companies. Either B2B or B2C, content marketing is useful for everyone. Content marketing is used to penetrate targeted demographics by publishing high-quality and informative content.
High-quality content has a long marketing life, and it keeps attracting the audience. 92% of marketers value their content as an asset. New startups can build a like-minded fan base by publishing relevant and informative content.
5. Search Engine Optimization
Having a website for new startups is quite common these days. New startups can gain many benefits by optimizing their websites according to Search Engine guidelines.
SEO validates the credibility of your business, and you can get tons of unpaid traffic. 82% of marketers admitted that SEO is becoming more effective with time. Giving a boost to a new startup by SEO is not easy, but some expert help can make it possible.
6. Affiliation With Influencers
Affiliating your business with popular Social Media influencers has become quite a trend. 19% of marketers happily spend $1000-10000 on influencer-based marketing annually. New startups can invest in influencer marketing because it is a quick and inexpensive way to connect with the audience.
7. Viral Marketing
The creation of viral content can make your new startup an instant hit. Viral content shared on social media networks piques interest in your brand.
Monster Slippers created viral content to penetrate instantly in the market. They shared the video of an unusual incident. A customer received a shoe as big as a car from the Chinese manufacturer. This incident gave Monster Slippers colossal publicity.
8. Affiliate Marketing
Affiliate marketing has become quite popular since the launch of E-commerce sites. In affiliate marketing, you join hands with other people who bring traffic and sales to your website in exchange for a commission. According to reports, affiliate marketing can deliver 15-30% sales for a business. You can join affiliate programs as well to increase sales for your new startup.
9. Retargeting Ads
In the Retargeting Ads marketing, your ads are shown to the people who have previously visited your website. By using JAVA script or cookies, the information of the visitor is saved and used to display ads. By retargeting ads, you can get the click-through rate of 0.7%. By using this strategy, new startups can turn their visitors into customers.
10. Referral Marketing
Referral marketing works on a reward system. Your customers work as your agents and use their contacts to increase sales. 81% of the people in the US make purchase decisions influenced by their friends. New startups can also get massive benefits through referral marketing due to its high conversion rate.
All of these are some fantastic strategies that kick-start a new startup in cut-throat competition.